American Towman ShowPlace - Las Vegas
Tow Industry Week offers multiple conferences, AT's legendary hospitality, special events, and the American Towman ShowPlace, featuring the industry's top suppliers. This year many activities and the Expo itself, will be inside one of Las Vegas' most unique exposition facilities:South Point Hotel Convention Center.

Co-sponsored by TowIndustryWeek.com, towing's exclusive online weekly publication, and American Towman Magazine, the industry's leading monthly magazine, American Towman ShowPlace - Las Vegas will put you face to face with suppliers, educators, top trainers, and leading towing professionals from around the world.

There are dispatch, impound, and bookkeeping systems just for towing operations. You'll be able to compare them all on the show floor!

• Looking to streamline lien processing?
There are several companies on the floor who can help you.
• Looking to finally get on board with GPS?
AT ShowPlace has several providers showing their systems on the show floor.
• Looking to purchase a tow truck?
There are several financing companies on the exhibit floor who can approve your credit for purchase on the spot.

South Point Hotel Convention Center
South Point Hotel, Casino & Spa is a resort located in the heart of the premiere southwest Las Vegas valley, just minutes away from the famous Las Vegas Strip. Some of our many amenities include a 16-screen Century Theatre movie complex, 64-lane bowling center and 60 lane tournament bowling plaza and a variety of 11 restaurants that cater to all appetites and tastes. Our Las Vegas casino features a large selection of table games including Blackjack, Craps, Roulette, Progressive Fortune Pai-Gow Poker, No Commission Baccarat, Ultimate Texas Hold 'em with Progressive and Three Card Poker with Progressive.

More than 2,200 of the most popular slot and video poker machines featuring ticket-in, ticket-out technology. Our distinctive hotel features spacious rooms and suites with 50 inch view surface with 4k resolution televisions, Point Plush mattresses and Wireless Fidelity throughout. A unique feature to this property is its Equestrian Center, which is the finest horse facility in the country. South Point also has a fabulous 400-seat showroom that features headliner entertainment and dancing to live bands. Stop by the South Point Hotel, Casino and Spa today, we are sure you will want to stay.

Single and double rates are $105 Sunday through Thursday, $175 Friday & Saturday. Price includes Resort Fee. Each additional adult above 2 in the guestroom will incur an additional charge of $20. (Limit 4 persons per room)

Amenities are: wireless internet, fitness center, in-room coffee maker and mini fridge, courtesy airport shuttle and local and toll-free domestic calls.
You can reserve your hotel following registration. Discount deadline April 3.


South Point Hotel : 9777 S Las Vegas Blvd, Las Vegas, NV 89183


Exhibit Hours:

Thursday, April 23, 12 Noon - 5 pm

Friday, April 24, 12 Noon - 5 pm



You will be able to reserve hotel accommodations through South Point Hotel & Spa after you have completed your registration. After this cut-off date, you may contact the hotel directly for reservations and/or changes to existing reservations. Please note that American Towman does not authorize hotels or housing agents to call you – so beware of scammers!

Las Vegas Strip
Considered the most expensive 4 mile stretch in the world, the Las Vegas Strip which is the section of Las Vegas Blvd from Mandalay Bay to the The STRAT Hotel Casino and SkyPod, has some of the world's top hotels and attractions that are uniquely Las Vegas.

Equip yourself with a Vegas map because sightseeing along the Strip is like traveling the world on foot. From the pyramids of Giza (Luxor Hotel), to the Statue of Liberty (New York New York), to the Eiffel Tower in Paris (Paris Las Vegas), to the Colosseum of ancient Rome (Caesars Palace), to the canals of Venice (The Venetian), and everything else in between.
American Towman Academy
The Ultimate Training for Tow Industry Leaders!

Join AT Academy, the premier training and leadership program for road service professionals. Designed for tow business owners, operators, and industry leaders, this program delivers in-depth intelligence on managing operations, leading teams, and growing a successful business.

With AT Academy, you’ll gain:
• Advanced business management strategies for towing professionals
• Leadership training to excel in emergency road service operations
• Exclusive access to all conferences and seminars

Register now to secure your spot!
Early Registration: $150
Starting April 20, 2026: $225

Don’t miss this opportunity to sharpen your skills and stay ahead in the industry. Sign up today!

INSURANCE CONFERENCE
As a Tow Owner, What Are Your Biggest Risks?
Join Brian Riker, Chief Compliance Officer for Fleet Compliance Solutions, as he explains where towing companies face their greatest risks. The exposure to lawsuits, dangers on the roadway, labor relations and even compliance with DOT regulations all expose your company, and you personally, to great risks.
Brian Riker, American Towman. Thursday, April 23, 10 am
BUSINESS OPERATIONS CONFERENCE
Streamlining Tow Company Operations: Using Technology and AI for Efficiency
Learn how technology and AI can streamline daily office tasks such as paperwork, customer communication, and recovery invoicing, giving you more time in your day. Designed with tow companies in mind, these tools bring efficiency and simplicity to everyday repetitive tasks.
Jade Fickert. Wednesday, April 22, 10 am
Developing Your Company’s Safety Training
There’s sad reality knowing few tow companies send operators to formal industry training. Although tow personnel may receive in-house training, many companies’ disregard the importance of monthly or periodic training. For tow owners seeking best practices, periodic training complies with OSHA and acceptable industry teachings. Towman’s, long time, Operations Editor, Randall Resch, focuses on how-to develop periodic safety training. A takeaway handout listing 170+ safety topics is provided. Don’t risk OSHA fines, explosive settlements, or tower incarceration for negligent acts as direct result of no training or lack of periodic safety meetings.
Randall Resch, American Towman. Thursday, April 23, 11 am
ESSENTIAL PRACTICES CONFERENCE
Synthetics in the Towing Industry
The towing and recovery industry, over most of it’s over 109 year history, has been using ropes, chains and shackles made of steel. However, over the last decade, synthetics have been creeping into the industry. Synthetic ropes, chains and shackles provide many benefits for towers. Explore the possibilities of improving safety and efficiency through the use of synthetics. This seminar will cover inspection, working load limits, proper use, and the benefits of synthetics over steel products.
Terry Abejuela, American Towman. Thursday, April 23, 9 am
Drive Cash Calls with Google + AI
Learn high-impact methods to make it easy for customers to find you online. Rank higher, attract 5-star reviews, and drive more cash calls with a proven plan for tow business leaders who want measurable growth.
Kevin McMillan, Lift Marketing Group. Friday, April 24, 9 am
Busting Training Myths
Sit in on an essential conversation with ERSCA's national training director, Shane Coleman as he takes a professional approach to busting the most commonly heard myths on training. Whether you are training currently, or if you are considering it, listen in as Shane brings solid practical evidence that training is an essential "tool" of success for your operation.
Shane Coleman, ERSCA. Friday, April 24, 9 am
Driver Qualification in the ICE Age
Join Your DOT Guy, Brian Riker, as he digs into what a qualified driver is, and why it is more important than ever to get it right today. From lawsuit liability to immigration enforcement, there is much more to a qualified driver than just having a driver’s license. This is important for all types of drivers, not just your CDL operators.
Brian Riker, American Towman. Friday, April 24, 9 am
From Roadside to Retirement: Safeguarding Your Towing Business
Structure your towing and recovery business to prevent lawsuits and protect assets, Reduce liability insurance exposure and costs in a high-risk industry, Minimize taxes, Create successful estate.
Larry Oxenham, American Society for Asset Protection. Friday, April 24, 11 am
TOWING OPERATIONS CONFERENCE
Effective Lockout Techniques
Explores How To Safely Unlock Vehicles. Techniques Focus On Damage Prevention And Explain Key Tool Types.
Tony DiBlasi, Automobile Club of Southern California. Thursday, April 23, 8 am
Spill & Debris cleanup and Insurance, Law, Regulation, and Strategies to get paid for your services
(1.5 hrs) This seminar will address questions and strategies regarding your required cleanup of accident scenes, dealing with regulations which hampers your ability to follow the law, and steps to follow that minimize delays and denials from getting paid for your required services.
Jim Figueira, Environmental Chemical Solutions. Thursday, April 23, 10 am - 11:30 am
The Roadside Professional: A Customer First Approach
How to engage with customers. From Dispatch to Operators building loyalty by making customers feel appreciated and taken care of beyond just the service.
Bear Godfrey, Nick Webb, WreckMaster. Friday, April 24, 11 am
Breaking Down the Donnie's
Each year at the American Towman Exposition in Baltimore we celebrate exceptional recoveries at the Donnie Cruse Memorial Awards Luncheon. Now, join us as we take some of those recoveries and do a deep dive on what made them so great. What are the things that those teams of operators did that allowed them to be successful in such unique circumstances? What lessons can we take from them on techniques, equipment, and team dynamics that can make each of us as operators and owners better. Come and join this round table discussion of jobs from the past that can make us better tomorrow.
Team WreckMaster. Friday, April 24, 10 am
SAFETY CONFERENCE
Wire Rope Fundamentals
A wire rope is a complex machine made of moving parts. There are many wire rope sizes and confi gurations designed for optimal performance in a specifi c application. In the towing and recovery industry we need a wire rope thatis fl exible, abrasion resistant, weather resistant, strong and easy to maintain. In this seminar, learn the fundamentals of wire rope construction, terminations, working load limits, maintenance and proper use.
Terry Abejuela, American Towman. Friday, April 24, 8 am
Mobile EV Charging 101: Powering Profits
The Mobile EV Charging 101 seminar by EVroadHERO shows tow truck operators how to add a new revenue stream by offering rescue charging—giving dead EVs a quick boost (5–10 miles) so they can drive to the nearest station instead of needing a tow. It covers the key info in plain terms: what kind of chargers work best, how fast they charge, what they cost, and how easy they are to move and refuel. The seminar also shares strategic tips on how to price the service, promote it, and get a leg up by offering something most other towers aren’t doing yet.
Ron Sledje, EVroadHERO. Friday, April 24, 11 am
BUILDING REVENUE CONFERENCE
Rotator Economics – How to be more Profitable by Owning a Rotator
Benefits of owning a HD Wrecker & Airbags & Recovery Billing Class.
Eric Fouquette, Big Wheel Towing. Wednesday, April 22, 9 am
Utilizing Your LinkedIn and Social Media Presence for Your Business
In this short seminar, I will teach you how to create content on social media, specifically LinkedIn, to find new business, to network with other business owners and within your community and to create a strong reputation.
Devon Banks, Zip's AW Direct. Thursday, April 23, 8 am
Get More Tows with Digital Marketing: Google, Facebook & Your Website Explained
Is your towing company missing calls because of poor online visibility? Join the experts from OMG Tow Marketing as they break down exactly how to use Google, Facebook, and your website to drive more calls and dominate your local market. No fluff—just practical strategies that work for the towing industry.
Jared Fischgrund & Chris Blake, OMG Tow Marketing. Thursday, April 23, 9 am
Business Strategies to Improve Your Company’s Bottom-Line
The Business Strategy Concept, is the focused act of fi nding, “a company’s balance”, by working to recognize core principals and goals. Evaluating a company’s strategy is one practice that identifi es and reduces company expenses by increasing profi ts; yet recognizes factors that can lead to disappointing loss. Come join Randall Resch as he shares what strategies help business owners achieve success in growing strong and profi table businesses that makes your business run lean and green.
Randall Resch, American Towman. Friday, April 24, 11 am
Independent Courses/Meetings/Workshops
Heavy-Duty Recovery Business Success
A special three-hour course geared towards the business end of heavy-duty recovery. Three crucial steps for recovery business success will be covered: Documenting the Recovery; Billing the Recovery; and Collecting on the Recovery Invoice.

Independent Course - $250 per person advance registration and $350 starting April 20. Save $100 by registering now!
Presented by Ron Myers, Pine Tree Towing. Friday, April 24, 8 am - 11 am

Light-Duty Recovery Business Success
A special two-hour course geared towards the business end of light-duty recovery. Three crucial steps for recovery business success will be covered: Documenting the Recovery; Billing the Recovery; and Collecting on the Recovery Invoice.

Independent Course - $150 per person advance registration and $250 starting April 20. Save $100 by registering now!
Presented by Ron Myers, Pine Tree Towing. Thursday, April 23, 8 am - 10 am

Recovery Billing Course - 8 Hour Training
Presented by Eric Fouquette and the Recovery Billing Team.

Part I - Thursday, April 23, 9 am - 1 pm - 4 Hours classroom
Part II - Friday, April 24, 9 am - 1 pm - 4 Hours classroom

You have spent hundreds of thousands on equipment…it's time to invest in a course designed to teach you how to invoice efficiently, stop settling, and get paid! After years of trial, error, and missed payment opportunities, we now know exactly what needs to be done to get paid for recovery work, how to navigate the various insurance/private payer routes and what triggers each to get paid time and time again. In this course, you learn in two days what took us 40+ years to acquire. The Recovery Billing Course will show you how to overcome recovery billing & collection obstacles that can be rectified with the proper education and systems. Join our elite network of thousands of tower owners and managers who've taken the course!

You'll learn:
• Foundational Principles: Handbooks, policies, safety, insurance needs, and more.
• Documenting the Scene from Start to Finish.
• Drafting the Documentation Packet.
• Laws to Help Get Paid: Expert towing & recovery attorneys educate on the main reasons for claim denial (AND how to overcome them).
• How to Bill: Learn how to get paid on various types of insurances: collision, property damage liability, home owners, and more!
• How NOT to Bill: Learn how to avoid mistakes and spot objections before they happen!
• How to Navigate an Insurance Claim: Learn how to navigate various insurance processes and how to work with the vehicle owner and the payer, not against them.
• Negotiation strategies: How to respond to things like “sorry, that’s not covered” and “we never pay that” - you’re going to be fully prepared when it comes to communicating with payers.

Amount $2,500 per person, then up to an additional 4 employees for $1,500/each. MUST BE FROM THE SAME COMPANY.


ERSCA - Essentials of Standard Duty Towing & Recovery (Classroom & Hands-On)
This training program is approved by CHP/TSAAC and is designed for standard-duty operators handling equipment under 26,000 GVWR. The course emphasizes critical areas such as safety, professional conduct and appearance, vehicle inspection and maintenance, equipment knowledge, ratings and towing capacities, use of dollies, basic recovery techniques, resistance calculations, winches and wire ropes, towing and hookup procedures, and incident scene management. The curriculum adheres to industry standards, as well as federal, state, and local regulations, manufacturer guidelines, and company policies. Upon completion and passing the testing process you will receive your certification valid for five years under the CHP/TSAAC program.

Presented by Michael Severson – ERSCA Instructor.

Independent Course - $385 CTTA Member & Non-Member $485 per person.
Wednesday, April 22, 8:30 am - 5 pm (Includes lunch on Wednesday)
Thursday, April 23, 8 am - 12 noon




ERSCA - 8-Hour Rigging Training (Classroom)
Build confidence and competence in safe lifting and rigging for towing and recovery operations. This hands-on course focuses on rotator rigging, OSHA and ASME standards, proper hardware selection, and critical safety principles like sling protection and angular loading. Participants earn a Kito Crosby Certificate of Completion upon successful completion.

Presented by Kito Crosby, North American Training Manager - Bob Kozickie and Shane Coleman - ERSCA National Director of Training.

Independent Course - $495 advance registration per person. $595 starting April 20, save $100 by registering now!
Wednesday, April 22, 8:30 am - 5 pm (Includes Lunch)



ERSCA - 4-hour Cargo Securement Training (Classroom)
Protect your drivers, equipment, and reputation with this essential 4-hour Securement Training course. Designed for towing and recovery professionals, this training covers FMCSA and CVA load securement requirements, proper load placement, and effective securement methods for flatbed operations. Participants will gain practical knowledge to improve safety, efficiency, and compliance—and earn a Certificate of Completion upon finishing the course.

Presented by Kito Crosby -North American Training Manager - Bob Kozickie and Shane Coleman - ERSCA National Director of Training.

Independent Course - $275 advance registration per person. $325 starting April 20, save $100 by registering now!
Thursday, April 23, 9 am - 12 noon



WreckMaster's Keys to Heavy Duty EV Success
This 2 hours seminar is going to be an informative conversation about how to safely and confidently tackle the ever growing EV towing and recovery market.

Independent Course - $150/person. $225 starting April 20. Save $75 by registering now!
Nick Webb, WreckMaster. Thursday, April 23, 8 am - 10 am

Control the Chaos: Step Out of the Cab and Into Ownership
If you own a tow, repair, or collision shop—often in some combination—you know the drill: long hours, juggling dispatch, estimates, parts, payroll, and customer issues—firefighting instead of running by design. Despite the busyness, profits stay thin or unpredictable, pricing misses true costs, and cash‑flow pressure never lets up. The talent market is tight, making it hard to find qualified help—and harder to retain and train a reliable team.
This class shows you how to break the cycle—build systems, price to profit, grow a team that sticks, and get your life back.

What You’ll Take Away

• Lead, don’t react — take control of the day.
• Work on it, not in it — install systems and daily routines that end chaos.
• Price to profit — align rates to costs, protect margins and cash flow.
• Marketing that works — attract and keep the right customers.
• Recruit, train, retain — build a reliable, accountable crew.
• Time back — a shop that runs smoothly without you every minute.
• Ready-to-use tools — leave with an implementation checklist you can start today.
• Confidence to scale — make the operator → owner shift for good.

Ready to stop firefighting and start steering? Reserve your seat.

$150 per person advance registration and $250 starting April 20. Save $100 by registering now!

Presented by Jim Saeli, DRIVE. Wednesday, April 22, 8 am - 11 am


Education and Hands-on Training
The nation's top trainers and speakers are here to give you a top-tier learning experience. Hands-on and classroom experience with WreckMaster Rotator Training, as well as in-depth courses such as Recovery Billing, Recovery Business Success, American Towman Quick Clearance Certification, and more.

Allstate Roadside Education will be held in the Exhibit Hall FREE during show floor hours.

WreckMaster Rotator Recovery Training


FEE REQUIRED: $795 per person advance registration and $895 starting April 20. Save $100 by registering now!

Part I • Wednesday, April 22
8 am - 12 Noon (4 Hours Classroom)
1 pm - 5 pm (4 Hours Hands-On in the South Point Arena)

Part II • Thursday, April 23
8 am - 12 Noon (4 Hours Classroom)
Fee also includes Friday Academy Passport

WreckMaster instructors Bruce Campbell & Jeff Martin will conduct an exclusive 12-hour of classroom and hands-on training course on rotator recovery at the South Point Hotel & Casino.

INTRODUCTION & EXPLANATION OF STUDENTS ROLE
• Introduction of Lead Instructor, assistances and students
• Set Course goals and objectives
• Overview of WreckMaster program

YOU & THE TOW TRUCK SET-UP
• Positioning the truck
• Leveling the truck
• Recommended distances- Utilities Overhead & Underground
• Recommended cribbing
• Safety in General
• Ground Loads
• Calculating Out-rigger Loads

UNDERSTANDING THE LIFT
• Determining the weight
• Shock Loads
• Cause and effect of tipping
• Determining the COG “Center of Gravity”

THE BOOM
• Calculating “Load Capacity”
• Calculating “Boom Top Load”

RIGGING
• General overview
• Wire Rope, Synthetic & Chain Bridles
• Calculating Bridle Leg Lengths
• Calculating Bridle Leg Loads
• Selecting the Correct Rigging for the job
SITE SAFETY
• PPE “Personal Proction Equipment”
• Operator Training
• Rigging Training
• Site Supervisor Training

Allstate Roadside Education
Join the Allstate Roadside Education Team in Las Vegas! We will be on stage with towing professionals like you, sharing tips, tricks, and detailed technical information to help you load vehicles safely and quickly. Email us at ARSEducate@allstate.com for more information. We look forward to seeing you in April!



Schedule Available Soon, please check back

Click the menu items to see more information about each training.

Special Events
VIP Desert Smoke, Cactus Feast
Pie Palooza, and More.

American Towman Expositions are more than just tow shows; our Legendary Hospitality puts us a cut above the rest! Prepare for our networking opportunities, parties, and more.

American Towman Cactus Feast - Welcome Reception
The AT ShowPlace Cactus Feast Welcome Reception will be bigger and better than ever! Relax and enjoy a variety of premium meats and meet up with old friends and make new ones, as we get ready to enjoy the best Tow Show in the West. A perfect way to relax after traveling!

Sponsored by:


FREE Event • Concourse/Arena
Wednesday, April 22, 5:30 pm - 7:30 pm


The Desert Smoke: VIP Cigar Smoker
Join us poolside for a relaxing evening of drinks, cigars and great company.

Price: $40. Includes 2 premium cigars & 1 drink

South Point Hotel Poolside Gazebo
Thursday, April 23, 7 pm - 9 pm

Sponsored by:

Encore ACE Awards for 2025 ACEs
Join us in recognizing your fellow Tow companies who were nominated by motor clubs and call providers for being in the top 1% of towing operations for service excellence, reliability and professionalism, as they receive the prestigious Towman ACE award. Recipients are presented with the exclusive ACE Buckle Award by representatives of Allstate Roadside, GEICO, NSD and Agero.

South Point Arena Concourse
Friday, April 24, 2 pm

     

Pie Palooza
Join us on the Exhibit Hall Show Floor for Pie Palooza! Choose from a variety of your favorite pies and enjoy as you continue through the west coast’s premier towing trade show.

Exhibit Hall
Friday, April 24, 4 pm

Sponsored by:

Click the menu items to see more information about each event.

USA Wrecker Pageant Las Vegas
World-Class Wreckers Compete for the vaunted Towman Cup

Indoor Venue

The towing industry's most amazing wreckers from the West compete in the USA Wrecker Pageant. Pageant contestants compete in several weight classes.

Whether you compete in the Pageant or take it all in and vote on your choice picks, the spectacle of the world's finest wreckers at the USA Wrecker Pageant is a great experience.

Voting for Best of Show takes place on show floor.

Entry fee:

$100 with advance registration
($125 starting April 20)
• Light-duty (pre-2026)
• Light-duty (2026-2027)
• Medium-duty
• Vintage (25+ years)


$150 with advance registration
($175 starting April 20)
• Service/Support truck
• HD Single Axle
• HD Tandem
• Rotator
• Carrier


One vehicle per class/maximum three per company.
California Tow Truck Association - CTTA
CTTA Industry Leaders Dinner & Show
Join us for an enchanting evening filled with lively entertainment, highlighted by an exciting dueling piano performance from Felix and Fingers! Savor a delightful dining experience as we pause to honor two exceptional leaders from the California Tow Truck Association, celebrating their outstanding impact and unwavering commitment to the industry.

Felix and Fingers Dueling Pianos is a high energy, all request sing along show for all ages. This interactive act brings together music and comedy for a night you'll be laughing about for weeks! From John Lennon to John Legend, Beach Boys to Beastie Boys, Felix and Fingers will play anything. Be ready with your favorite requests and prepare to laugh, sing, and dance with this one of a kind dueling pianos show.

Thursday, April 23
5:15 pm - Doors Open. 6:15 pm Dinner Served.


Hosted By:

 

CTTA Legislative Round Table
Uncover the latest updates on regulations and laws shaping the towing industry. Join this dynamic Round Table session organized by the California Tow Truck Association and the Towing & Recovery Association of America, where you’ll receive invaluable insights into both national and local issues affecting your profession. If you aim to thrive in business tomorrow, it's essential to stay attuned to the heartbeat of our industry.

Friday April 24, 10 am - 12 noon
Open to all attendees

Hosted By:

 



ABOUT THE FOUNDATION

The California Tow Truck Association Foundation (CTTA Foundation) is a 501(c)(3), which was established to provide funding and support for education within the towing industry. Together, aligning values, passions and resources to support professionalism, training, and benevolence in the towing and emergency road service industry while fostering a positive image to the motoring public.
AT Store, Travel & Services
American Towman Store
Don't forget to stop by the American Towman Store to get your AT ShowPlace Official merchandise

 


Travel Discounts Available Soon


For show information please contact:
800-732-3869
Return to Towshow.com
AT ShowPlace • April 22-24, 2026
South Point Hotel & Casino, Las Vegas, NV.
American Towman | TowIndustryWeek.com | AT Expositions
Exhibitor Information,
Registration & Hotels